Seth Shelton, Sommelier - Primland, Auberge Resorts Collection — Source: Mohammad Rakan

In the enchanting world of hospitality, where dreams are woven into reality, one man’s remarkable journey stands out like a beacon of inspiration. Meet Seth Shelton, the shining star of Primland, where he currently holds the prestigious position of Head Waiter, sommelier From his humble beginnings as a sandwich shop cashier to ascending the ranks at Primland, Seth’s story epitomizes the power of dedication and passion in carving a successful career.

The seeds of Seth’s illustrious journey were sown in 2008 when he embarked on his professional expedition as a cashier at a quaint sandwich shop. In this unassuming role, Seth learned the value of hard work and customer service, laying the foundation for the stellar career that awaited him. Despite the simple surroundings, Seth’s magnetic personality and genuine kindness left an indelible mark on the hearts of the customers he served.

Seth’s journey from a sandwich shop cashier to his current position at Primland is a testament to his unwavering commitment and relentless pursuit of excellence. In 2014, Seth’s professional trajectory took a significant turn as he joined Primland as a back server. In this role, he was the backbone of the dining experience, ensuring seamless operations and exceptional service for guests.

Starting from the back areas, Seth’s dedication quickly caught the attention of his colleagues and superiors. His role expanded to encompass supporting the food runners and maintaining the tables, showcasing his adaptability and willingness to go the extra mile. Seth’s innate ability to anticipate needs and his deep understanding of the intricacies of the dining environment soon set him on a remarkable upward path within Primland.

Seth’s ascent within Primland was nothing short of remarkable. After six months as a back server, Seth’s outstanding performance led him to the coveted position of Head Server at Elements, a testament to his skills in orchestrating seamless dining experiences. However, Seth’s hunger for knowledge and growth didn’t stop there.

From 2014 to 2018, Seth embarked on an intensive journey of self-improvement. Eager to broaden his horizons and offer even more to Primland’s guests, he undertook the rigorous process of becoming a Level 2 Sommelier. The next four years saw Seth as a dedicated student of wine history, mastering the art of pairing exquisite wines with culinary delights. His prowess in wine knowledge transformed ordinary meals into extraordinary sensory journeys, capturing the hearts of guests and colleagues alike.

TURNING THE PAGE: EXPLORING NEW HORIZONS (2018- 2020):

In 2018, after years of dedicated service at Primland, Seth Shelton embarked on a new chapter in his journey, one that showcased his unyielding thirst for exploration and personal growth. He made the bold decision to shift gears, leaving his role as head waiter to explore new opportunities beyond the culinary world.

For Seth, this change wasn’t just a departure from his comfort zone; it was a conscious effort to delve into uncharted territories and gain fresh insights. His path led him to the realm of car dealerships, a world far removed from dining halls and wine cellars. With characteristic determination, Seth embraced this change as a chance to rediscover himself and expand his skill set.

RAPID ASCENSION: FROM NEW BEGINNINGS TO LEADERSHIP (2018-2020):

Seth’s transition from the hospitality industry to the automotive sector was marked by his remarkable adaptability and dedication. Within mere months of joining a car dealership, Seth’s potential was recognized, and he was promoted to the position of service manager. This rapid ascent demonstrated not only his aptitude for learning but also his ability to lead and manage a team effectively.

As service manager, Seth applied the same principles that had guided him in his culinary and hospitality roles: unwavering commitment to excellence, genuine care for customers, and an innate understanding of how to create exceptional experiences. His time at the car dealership wasn’t just a detour from his path—it was an affirmation of his capacity to excel in diverse environments.

THE ESSENCE OF TRANSFORMATION:

Seth Shelton’s journey is a testament to the power of transformation and embracing change with an open heart. His willingness to step outside his comfort zone and explore uncharted territory mirrors his enduring belief in continuous self-improvement. Seth’s career shift from head waiter to service manager underscores his ability to not only adapt but thrive in any role he takes.

A FULL CIRCLE RETURN: REKINDLING PASSION AT PRIMLAND (2020-PRESENT):

In 2020, Seth Shelton’s path came full circle as he returned to the place that had first nurtured his passion—the heartwarming embrace of primland. This time, he rejoined the team not only as a seasoned professional but also as a connoisseur of life’s intricate flavors, eager to bring his diverse experiences to bear on his role.

His return marked a momentous occasion as he seamlessly transitioned back into his role as head waiter and sommelier. The wine cellar once again became his realm, and his mission was crystal clear: to enhance the guest experience of wine, turning each sip into a symphony of taste and stories.

EVERY BOTTLE, A STORY: ELEVATING THE WINE EXPERIENCE:

Under Seth’s guidance, the wine experience at primland transformed into a journey of discovery. Each bottle on the wine list became more than just a libation; it was a vessel of history, culture, and narrative. Seth’s commitment to sharing the stories behind each wine bottle brought a new dimension to the dining experience.

Through meticulously crafted pairings and enlightening conversations, Seth ensured that every wine selected by guests resonated with their preferences and tastes. His deep understanding of the nuances of wine and his ability to translate that understanding into memorable moments demonstrated his enduring passion for his craft.

A LEGACY OF EXCELLENCE:

As Seth Shelton continues to elevate the guest experience at primland through his role as head waiter and sommelier, his journey is not just a personal one but a legacy that he leaves in every glass raised. His dedication to perfection, his unceasing quest for knowledge, and his genuine care for the satisfaction of those he serves have become the hallmark of his presence.

QUEST FOR EXCELLENCE AND SELF-DISCOVERY:

I feel sick if I don’t know what I’m doing, Seth often remarks—a phrase that encapsulates his unyielding dedication to his craft. This unwavering commitment is a driving force behind his continuous pursuit of knowledge and perfection. Seth’s thirst for learning extends beyond professional aspirations; it embodies his desire to provide the best experiences for those he serves.

Beyond his impressive skills, Seth embodies the spirit of a people pleaser. His innate warmth and genuine enthusiasm to create memorable moments for guests make him a true gem in the hospitality world. Whether it’s crafting the perfect wine pairing or ensuring every detail of a dining event is impeccable, Seth’s commitment to delighting others has become his hallmark.

Mohammad Rakan