Travelodge becomes first hotel brand to agree Popeyes sublet deal
Following the deal, Popeyes has opened one of its first UK drive-thru restaurants at the Northampton Upton Way Travelodge hotel site
Travelodge has entered a sublet agreement with Popeyes Louisiana Chicken, becoming the UK’s first hotel brand to sublet to the fast food chain.
Following the deal, Popeyes has opened one of its first UK drive-thru restaurants at the Northampton Upton Way Travelodge hotel site.
It is the latest retail brand to join the Travelodge mixed-scheme development partnership portfolio.
The hotel group said it is now looking for a further 300 hotel locations across the UK and “welcomes the opportunity to work with major hospitality companies and retailers on mixed development schemes to support this expansion programme”.
Over the last three decades, Travelodge has partnered with a number of household brands in a variety of mixed use developments alongside other complementary uses, such as retail, F&B, coffee shops and drive-thrus.
This includes Travelodge hotels operating alongside popular brands such as Starbucks, Subway and McDonalds.
Travelodge was also the first hotel brand to partner with some of Britain’s biggest supermarkets and retailers, such as Tesco, Sainsbury’s, M&S, Aldi, Lidl, Home Bargains and Waitrose.
Presently, over a third of Travelodge hotels are located within a mixed development scheme with household brands.
Steve Bennett, Travelodge Chief Property and Development Officer, said: “We are constantly looking at new and innovative ways to develop our estate and enhance the customer journey.
“We have experience of working with major retailers and hospitality companies to help maximise development opportunities to support local growth, job creation and regeneration. As pioneers of the budget hotel sector, we are delighted to enter a sublet agreement with Popeyes and to offer the first hotel drive-thru restaurant at our Northampton Upton Way Travelodge site.”
He added: “As we look to the future, we have identified that we can grow our business with a further 300 hotels across the UK and we welcome the opportunity to continue to work with Popeyes as well as other major retailers and hospitality companies on mixed-development schemes.
“This investment from third party investors will help to create around 9,000 new jobs, support local economies and importantly give our guests a great base location for their business and leisure trips.”
