Free download: The Path to Purchase - Uncovering how travelers plan and book online
Insights on traveler behavior and what it means for advertisers
The way people are inspired to travel, research, and book trips has changed in recent years. To fully understand this, we conducted custom survey and digital research around traveler behaviors throughout the online shopping journey.
Download the report to learn about the traveler path to purchase and the opportunities this presents for advertisers, including:
- Advertising has an impact: Two-thirds of travelers who were influenced by an ad noticed it during the inspiration phase of their journey.
- On average, travelers view 141 pages of travel content in the 45 days prior to booking.
- Nearly three in five travelers had no specific destination in mind.
- Most travelers use OTAs for research, regardless of where they book.
About Expedia Group Media Solutions
Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across Expedia Group's 200+ websites and apps. Our exclusive first-party data on traveler trends, search behavior, and booking data provides travel advertisers and marketers with unique insights to inform their strategies. We offer a full-funnel suite of solutions to help our partners connect with and convert travelers globally. Our digital experts have more than 20 years of travel and media experience to help our partners create advertising campaigns that deliver meaningful results.
