Anne Bleeker — Photo by GAIN - Growth Advisors International Network

GAIN, a leading global travel, hospitality technology and innovation advisory firm, has announced the launch of its PR & Business Communications Professional service pack designed to provide founders, start-ups, as well as departments and organizations in the travel, hospitality, and restaurant technology sectors with a strategic communication audit and plan designed to drive business results.

A communication strategy’s success ultimately depends on the ownership and commitment of senior leadership and the adoption of the right tools and technologies to deliver the right content to the right people at the right time. This service pack enables business owners and corporate executives to gain competitive advantage to do so.

“Public relations is a powerful yet often misunderstood tool in today's business world. For a long time, PR was seen as a tactical instrument to generate buzz around events or quickly garner media attention. However, this perception is a failure on our part as an industry. PR offers much more value when approached strategically, aligning with an organization's business objectives and supporting its growth in meaningful ways, said Anne Bleeker, lead GAIN Advisor of this initiative.

The GAIN PR & Business Communications Professional service pack, with all services delivered globally and fully remotely, comprises:

  1. Strategy communication discovery workshop(s) to take a deep dive into your organization and get a thorough understanding of your business goals
  2. An audit of your existing communication assets, content and collateral, including presentation decks and campaigns, as well as a detailed review of your online presence, including social media and your website with detailed recommendations for optimization
  3. A strategic communications plan comprising:
  • A communication SWOT analysis
  • Communication objectives, KPIs and measurement tools
  • Your audience; stakeholder analysis, and audience segmentation
  • Your story; recommendations for positioning and messaging, as well as your brand narrative and elevator pitch
  • Your channels; a communication channel map for owned, paid, and earned media with suggested content pillars for each channel
  • Your tools; an overview of the latest immersive technologies, AI resources and communication tools you can deploy to gain competitive advantage through strategic PR
  • Your plan; a 6 or 12-month internal, digital, PR, editorial, and thought leadership program with a detailed implementation plan

Anne is a business communication professional with over 25 years of international experience. She co-founded strategic communication agency In2 Consulting in Dubai in 2010, after leading corporate communication departments for multinational organizations in hospitality and manufacturing. Anne has an MBA from the University of Colorado at Colorado Springs (UCCS) and a BA in Hospitality Management from Hotel School The Hague. In addition to her consulting work, Anne is an investor and advisor to several growing start-ups as well as a communications trainer.

The GAIN PR & Business Communications Professional Service Pack is available now. Businesses interested in learning more can contact GAIN by emailing [email protected]

Anne Bleeker
In2 Consulting