With technology playing an increasingly critical role in every aspect of digital marketing, hotels, and online travel agents recognize the need for intelligent technology and automation to ensure they remain in the competitive vanguard. DerbySoft’s and Kayak’s partnership brings together deep skills in business and technology strategy, product ideation, technology development, and deployment to release MStrategy.

The DerbySoft-Kayak partnership delivers a powerful new bidding platform, MStrategy. A collaborative creation, MStrategy is set to redefine the bids placed on Kayak to achieve greater results as well as gain efficiencies. MStrategy is designed to simplify the bid management process and significantly enhance performance​​. Its advanced algorithm leverages performance data, aligning with target strategies and goals. This optimization extends to BOB bids, enabling automatic multiplier updates and achieving streamlined bidding processes that could help save you time and effort.

  • Efficiency: No more manual bids or file uploads and cumbersome inventory updates.
  • Data at its Core: Enjoy comprehensive data with ease through its powerful reporting tool. Analyse, download, or schedule it with ease.
  • Surgical Bid Management: Automatically customize bids using advanced algorithms designed to deliver your specific objectives.
  • Onboard with Speed: Get hotels ready for bids swiftly with a built-in setup process.
  • Expert Support: Expert digital specialists to support you every step of the way.
  • No Extra Costs: Enjoy MStratgey with its intelligent features at no extra cost.

DerbySoft’s understanding of complex digital product interactions, its deep engineering expertise, and its agile, collaborative approach are uniquely complimentary to how a DerbySoft team works. MStrategy will allow Kayak users to drive far more business impact from their campaigns.

Explore how MStrategy works by connecting with the DerbySoft Global Sales team or by reaching out to [email protected].

About Marketing Services by DerbySoft
We have been helping the hotel sector for many years to use data and digital to build successful businesses. Competition has never been fiercer, margins never finer, and driving bookings never more complex. Simple marketing activity is not enough. To get the most from your budget; strategies, campaigns, and decisions need to be smarter and more accurate. To achieve this, we have built intelligent technologies that will optimize your budget, audience, channels, and results; producing multi-channel campaigns that just work, in your hands or ours. Digital marketing hotel expertise, enhanced by intelligent technology.

Media contact: Charles BeeBee ([email protected])

Charles BeeBee
Global Head of Marketing & Sales

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