Source: UN Tourism

The competition, launched around two categories – high school students and undergraduates - attracted applicants from leading educational institutions from across the country. In making their decision, the expert jury looked at the feasibility of the ideas presented by the teams through their social media campaigns as well as on their potential to contribute to the fulfillment of the UN Sustainable Development Goals.

Celebrating young tourism talent

In the end, eight teams made it to the final, representing the Srednja stručna škola (Team AANSS Tourist), JU Turističko-ugostiteljska škola Tuzla (Team Champions), Mješovita srednja škola Travnik (Team RoseBrandis), JU Mješovita srednja škola "Bosanski Petrovac (Team StazeSrece), JU Centar srednjih škola (Team Tribuni), Faculty of Economics Pale (Team Tusists Economy), Visoka škola za turizam i menadžment Konjic (Team VS-TIM) and University of Business Studies (Team We Grow with Nature).

The winning solutions from Team RoseBrandis from Mješovita srednja škola Travnik and Team Vs-Tim from Visoka škola za turizam i menadžment Konjic included social media campaigns to support rural development on the Via Dinarica in Bosnia and Herzegovina. Students also created synergies between the different teams by becoming film producers and created a video on traditional folk costumes in Rural areas.

A multilateral effort

The 2023 UNWTO Students' League: Bosnia and Herzegovina has been organized by UNWTO, under the framework of UNDP BiH "Building Relations for intercultural Dialogue (BRIDGE) Project" which counts on the financial support of the Italian Agency for Development Cooperation (AICS). The initiative is implemented and co-financed by the United Nations Development Programme in Bosnia and Herzegovina (UNDP BiH) in collaboration with the Ministry of Foreign Trade and Economic Relations of BiH.

For this first national edition, the jury panel was made up of national and international experts from UNWTO, UNDP, Ministry of Foreign Trade and Economic Relations, Ministry of Foreign Trade and Economic Relations, Ministry of Trade and Tourism of Republika Srpska, Verne Tourism Experts and SISMOTUR.

Youth empowerment for tourism’s future

According to the participants, the Students League offered a unique chance to gain practical experience within the tourism sector while also benefitting from networking and mentorship opportunities.

This project is a wonderful experience for young people who will be the bearers of tourism in the future, because they study tourism, ecology, economics, which are closely related to the sector. Team We Grow with Nature from the University of Business Studies
By participating in this project, we learned a lot and discovered various hidden treasures both in our and in other countries. The project helped us get introduced to Instagram and how we can use it in business. Most importantly, we had fun and enjoyed participating in this project. Team RoseBrandis, from Mješovita srednja škola Travnik

The UNWTO Students League Bosnia & Herzegovina has benefited the support of leading international partners, including representatives from the UNWTO Best Tourism ViIlages Programme - Cumeada and Krupa Na Vrbasu, Visit Blidinje, Greenways Association, Verne Tourism Experts, Sismotur, Outdoor Bosnia and the City of Trebinje.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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