Dublin & Denver – ITB Berlin 2024 could be the ecommerce gift that keeps giving for hotel operators, thanks to a new voucher platform being launched by P3.

The P3 gift voucher platform is one of two dedicated solutions being launched by the technology company at ITB Berlin, the global tourism trade fair, as it continues to build out its suite of products dedicated to helping hotel operators upsell services and maximise their ecommerce opportunities.

The global gift cards market was worth an estimated $1.28bn (€1.18bn) in 2022 and is expected to grow in value to more than $2bn (€1.9bn) by 2028, according to Business Research Insights.

P3’s new platform enables hotels to capture a share of that fast-growing market by allowing them to promote, sell and redeem gift vouchers online through the P3 booking engine. Integration with GiveX and Savvy Vouchers means the platform can facilitate both inhouse and online redemptions.

Gift voucher sales are an important, and growing, revenue stream for hotels – they help attract new customers and engender loyalty whilst also boosting cashflow. Our new gift voucher platform makes the sale and redemption of voucher sales easy through the hotel’s booking engine. This reduces the administration and ensures that more guests are booking directly with the hotel. P3 CEO Phelim Pekaar

The platform supports all gift vouchers to be redeemed through the P3 booking engine, allowing guests to manage booking and redemption on a hotel’s direct booking channel.

In addition to the gift voucher solution, P3 will also launch its booking engine integration with Nor1 Hotel Upsell Solutions via OHIP in Berlin. The new product means that all Oracle OPERA customers can now promote their Nor1 room upselling offers by information and imagery, via the P3 online check-in solution.

Mr. Pekaar added: Room upgrades are an excellent way to increase ancillary revenue, especially during the online check-in phase, when customers are focused on their upcoming stay and can be encouraged to have a more rewarding time. P3’s seamless integration into Nor1 and Oracle Opera provides an upgrade process that is fully automated and does not add additional workload to front of house teams.

P3 is offering personalized consultations and demonstrations of all their ecommerce solutions at Oracle stand #122 in Hall 9 at ITB Berlin.

About P3 Hotel Software

P3 has been a specialist provider of software solutions for large independent hotels and hotel groups for more than 20 years. The company is dedicated to delivering high-quality, state-of-the-art technology that delivers a complete e-commerce experience to help hoteliers attract and retain more guests booking direct. With a range of innovative solutions, including booking engines, online check-in/out and kiosk systems, P3 provides a deep integration with Oracle Hospitality OPERA to ensure enhanced functionality. To learn more, please visit www.P3hotels.com.

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