After buying Radisson Americas in 2022 (67,000 keys) the franchisor is interested in its closest competitor Wyndham Hotel group (802,269 rooms as of January 1st, 2023). But the project is not that easy this time, Wyndham having rejected several times the offer. One question is to be asked, would Choice become too big on the American market regarding its competitors.

The rumor had already spread in May this year, announcing an American budget hotel giant. Both companies have a lot in common being franchisors only and while historically positioned on budget and economy segments, recently starting to work on upscale offering with Registry Collection Hotels for Wyndham launched in 2021 and the purchase of Vienna House for €44 million.

As of January 1st, 2023, Choice Hotels was number 8 worldwide with 627,804 rooms and is willing to eat the number 6 Wyndham Hotel Group. If completed, this purchase would see the birth of the second largest hotel group worldwide just behind another American, Marriott International.

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