Les Roches will showcase its level of excellence at the MICHELIN Guide Spain 2024 Gala
Guest Experience
- Students from Les Roches, coming from campuses in Spain and Switzerland, will travel to Barcelona to assist chefs and guests.
- Guest Experience is a key element of loyalty in the hotel industry and one of the distinctive features of Les Roches graduates.
- The new Postgraduate Diploma in Management and Entrepreneurship in Food and Beverage Management, starting in September 2024, will explore the art of creating extraordinary gastronomic experiences.
Marbella - Les Roches, an institution with almost 70 years of history and recognized as one of the world's top hospitality management institutions, will participate for the first time in the MICHELIN Guide Spain 2024 Gala in collaboration with its partner SONDER.
Top executives and 12 students will represent Les Roches at the most relevant gastronomic event of the year. The students, coming from Les Roches campuses in Crans-Montana (Switzerland) and in Marbella (Spain), will travel to Barcelona to assist chefs and VIP guests, guiding them throughout the event. Guest Experience is a key element of loyalty in hospitality and a distinctive feature of Les Roches graduates.
This activity is part of the experiential learning approach implemented by Les Roches; a unique model in the industry that ensures students acquire a global mindset, language skills, soft skills, and business skills before graduation. This “learning by doing” philosophy is embedded in the program curriculum, as part of their degree. A unique opportunity to learn with world-class chefs in an exceptional event that aligns with the highest industry standards. Mano Soler, Managing Director of Les Roches campus in Marbella, stated, "In our classrooms, students from over 100 nationalities coexist, prepared to acquire all the necessary skills to become great leaders. They learn to solve problems and handle situations in real contexts during their stay on campus, which simulates the operation of a luxury hotel resort, and during their external industry internships. Taking part in the MICHELIN Guide Spain 2024 is a source of pride for our brand."
Hospitality training has experienced astonishing growth and has driven the quality of tourism and employment in a sector that until now lacked specialized professionals. Pioneers in hospitality and luxury tourism education, and aware of the need to cover the new territories towards which the industry is evolving, Les Roches has developed an exclusive portfolio of post-experience programs, specialized in different key and emerging fields, such as gastronomy. The new Postgraduate Diploma in Food and Beverage Management and Entrepreneurship, which will start in September 2024, will provide students with the opportunity to explore the art of creating extraordinary gastronomic experiences, analyze key trends in restaurant operations, learn the fundamentals of beverage and food management, and understand best practices in customer service. In total, 7 modules spread over 6 academic months and an immersive business trip, designed for those looking to start a business, manage F&B services in a hotel, or work within the broader Food and Beverage sector. At the end of the academic semester, students can choose between professional internships or a Business Research Project to obtain their diploma.
Carlos Díez de la Lastra, CEO Les Roches Global, said: "At Les Roches, we hold regular meetings with hoteliers, luxury brand executives, and other key industry agents. We want to ensure that our programs are aligned with the market and its needs. This allows us to be a strong talent hub, capable of attracting top recruiters and maintaining almost complete job placement rates. Gastronomy has proven to be a driver of tourism and is key to the positioning of our hotels in Spain. It was essential that at Les Roches, applied that excellence also in the broader food and beverage sector."
In addition to the Postgraduate Diploma in Food and Beverage Management and Entrepreneurship, which will be taught from the Les Roches campus in Switzerland, online Digital Certification Programs in Spain are also available, with specializations also linked to the food and beverage sector, including Bar Service, Fine Dining Service, Les Roches Programme - Maître D, Terroir Influences and Celebrating Cuisine, or World of Beverages.
About Les Roches
Les Roches is a bespoke experience to educate tomorrow's leaders in hospitality. Founded in 1954 in Switzerland, Les Roches offers undergraduate, graduate degrees and executive programs in Luxury, Hospitality and Tourism Management. Les Roches has campuses across Switzerland, Spain, UAE, and China, as well as a partner campus near New Delhi. Les Roches ranks 4th in the world's higher education institutions for hospitality and leisure management (QS World University Rankings by Subject, 2023).
Part of Sommet Education, worldwide leader in hospitality education, Les Roches is accredited by the New England Commission of Higher Education (NECHE).
For more information, visit Les Roches.
About WE TANGIBLE
WE TANGIBLE is an anti-consultancy specialized in Innovation, Product Development, Entrepreneurship, and the Startup ecosystem. They work with the entire Innovation Ecosystem, promoting an innovative culture within organizations through Open Innovation projects, incubation and acceleration programs for projects, or by bringing basic innovation closer to the company. Their goal is to make innovation a reality within organizations.
Founded by Salva Ferri and Benjamín Lorente, both with extensive and in-depth knowledge of the innovative ecosystem, WE TANGIBLE relies on solid methodologies and talent as the driving force of innovation. From identifying the right challenges for each organization and the necessary talent to carry them out, to validating new concepts with the market.
WE TANGIBLE is involved throughout the entire process to ensure that innovation becomes a reality and remains a replicable model autonomously by the company. To date, they have participated in more than 50 national and international projects and accelerated over 40 Startups to date, in diverse sectors such as industry, tourism, education, and sports. FORD, ECOEMBES, STADLER RAIL, SIMON, AUTOLIV, or entities like LES ROCHES, VALENCIAPORT, ESIC, or UPV are among their clients, among others.
For more information, visit We Tangible
Anouck Weiss
Chief Communication Officer, Sommet Education
Les Roches
