The Hoxton introduces The Good Rate rewarding guests for travelling by train
All change please
Discovering a new destination inspires creativity and curiosity and is one of life’s greatest privileges; however, it is impossible to ignore the significant environmental impact of the travel industry. The latest IPCC warning on climate change reminds us that drastic action on a global scale is required to avoid irrevocable damage to the world, but it is also true that small, everyday changes can make a difference. And this is the inspiration behind The Hoxton’s introduction of The Good Rate; to reward guests who choose to travel more sustainably whilst staying at two or more Hox hotels in Europe or catching the train to one Hox in the US. Whether it's bouncing around for business or embarking on a European city hop, The Hoxton will take £20/€20/$20* off the room rate at each location booked as part of a multi-Hox trip navigated by rail, The Hoxton has always been in the business of being a good neighbour, from donating winter beds to the homeless communities through its annual Stay for a Stay campaign to regular volunteering in partner shelters, and this initiative is the natural next step in strengthening its commitment to taking good actions, both locally and globally.
In recent years, the European rail industry has undergone a resurgence, supported in part by a growing awareness of the environmental impact of the carbon-heavy travel industry, the rise of the slow travel trend and a pandemic-driven change in consumer habits. The railway renaissance is further supported by wider geopolitical developments including the EU’s plans to double high-speed rail traffic by 2030** and France’s recent ban*** on certain short-haul domestic flight routes, specifically selected as the distances they cover can be travelled by rail in two and a half hours or less. In the US, the government has announced plans to invest over $1 billion in transport infrastructure****, of which considerable funds will be dedicated to the improvement of the rail network in states including New York and California.
As well as the environmental advantages of train travel, there is a sentimentality and unique sense of adventure that accompanies that hypnotic clickety-clack of the tracks. For those looking for a quick European jaunt, rail is the quickest and most convenient way to journey between many existing and upcoming Hox locations including London, Paris, Amsterdam, and Brussels. Stateside, Hox guests embarking on the epic West Coast route between L.A. and Portland are rewarded with a veritable smorgasbord of natural wonders right outside the carriage window including vast forests, lush valleys, and snow-capped mountain ranges, while the recent resurgence of European sleeper trains brings with it a slice of those golden-hued, vintage slow-travel vibes.
The Good Rate is available to anyone staying in two or more Hoxtons and travelling between the hotels by rail, or catching a train to one Hox hotel in the US. Guests simply need to book directly on thehoxton.com and flash the relevant train ticket at check-in to receive £20/$20/€20 off the room rate at each hotel. The Good Rate can be used in conjunction with existing Hox room offers and promotions as long as both stays are taken consecutively and booked directly through thehoxton.com.
The Good Rate marks the latest step in The Hoxton’s ongoing commitment to doing right by its guests, neighbours, people and planet, and forms part of a wider sustainability and social responsibility programme collectively known as The Good Stuff. This is a collection of everything Hox is doing to help make the world a better place, whether it’s by championing Good Actions such as eliminating single-use plastics or using repurposed materials and upcycled furniture, or being a Good Neighbour to the hotels’ local communities by providing meaningful, long-term support to neighbourhood projects, charities, and shelters.
* In the US, The Good Rate discount applies to any single stay in Williamsburg, Chicago, Portland or Downtown LA where guests can show they travelled to the hotel by train
** European Commission Directorate-General for Mobility & Transport, 14 December 2021
*** The routes included in the ban are between Paris Orly and Nantes, Lyon and Bordeaux. Reported by Politico, 2 December 2022
**** White House Statement, 31 January 2023
For further information visit thehoxton.com/thegoodstuff/
About The Hoxton
The Hoxton is a series of open house hotels, rooted in culture and community, located in key cities across the UK, Europe and North America. Each hotel is a reflection and extension of its neighbourhood, inspired by the diversity and originality of the streets that surround them. Vibrant, welcoming public spaces and exciting dining concepts mean every Hoxton is as much a destination for the local community as it is for guests.
The Hoxton, Shoreditch opened in 2006, followed by Holborn (2014), Amsterdam (2015), and Paris (2017). Global expansion saw the arrival of The Hoxton, Williamsburg (2018), Portland (2018), Chicago (2019) and Downtown LA (2019), Southwark (2019), Rome (2021), Barcelona and Shepherd’s Bush (2022), Charlottenburg and Brussels (2023). The Hoxton is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart.
