Effective Use of Customer Data Can Increase Your Restaurant Sales
5 Min Read By Elizabeth Goodwin Kelly
We’re constantly being bombarded by messages about how important it is to own your customer data. But what does that actually mean, and how does it increase sales?
Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics.
First, let's take a look at all three segments.
What Data Should Your Restaurant Be Collecting?There are three main types of information your restaurant should collect:
Customer InformationCustomer information is the personal information of each of your customers. It’s usually information that your customers provide you with, like:
Name
Phone Number
Address
Age
Gender
Behavioral InformationBehavioral information is data you’ve gleaned from customer interactions with your business. Some great examples for restaurants are:
How often the customer orders
What the customer orders
Which of your locations the customer orders from most
What the customer…
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