Advice

Innovating pricing decisions to drive more revenue

By Tim Davis, CEO of Pace Dimensions

The way that the majority of hotel businesses currently make price level decisions is by looking at historical data, taking what happened last year and comparing that with the upcoming dates year-on-year. How much business there is on the books for a future date, using the comparative past and current status, and where possible also looking at competitive pricing, will dictate the pricing levels.

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