MRM EXCLUSIVE: Enhancing Operational Visibility in Ghost Kitchens

Since the COVID-19 pandemic, a new trend in the food service industry has risen in popularity—ghost kitchens. These restaurants, which exclusively deliver food, typically use online ordering and a cashless transaction system that allows for little physical interaction between the customer and facilitator.

In addition to restaurant operators opening or transitioning to the ghost kitchen strategy, grocers are also exploring this new concept. Euromonitor estimates that ghost kitchens could top $1 trillion in revenue by 2030. In an increasingly competitive market, operators can implement useful technologies to ensure success.

Ghost Kitchens Heat Up the Foodservice IndustryConsumers now expect the delivery of products and services with the tap of an app. Chain and mom-and-pop restaurants have been forced to transform their traditional operations to reach demand.

Thankfully, the virtual kitchen model allows restaurants to cut costs and make profits during a global pandemic and beyond…