How Small but Mighty Restaurants Can Optimize Data to Muscle Up Growth

In a restaurant world filled with heavy hitters armed with deep pockets and marketing power, it can seem difficult for smaller concepts to compete. But independently owned, more agile operations can out-maneuver big brands by leaning on their point of sale (POS) platforms to increase sales and expand their client bases. 

Understand customer cravings and business needs through dataYour chef might have his or her own secret sauce, but data is the key ingredient behind business growth. Consider tapping into the treasure trove of customer information your POS platform contains. For instance, use spend and non-spend data to gain deeper insight into what guests value so you can focus efforts on driving repeat visits with customized loyalty offerings. 

Another way to slice and dice data is to comb through food costs. Let’s say the price of beef goes up. Reviewing your data from past menu adjustments may reveal an increase in the price of a chicken sandwich would create less of an impact…