How to get more positive reviews for your hotel

Positive reviews are known to create a ripple effect: the more customers are satisfied, the more they are likely to directly or indirectly recommend their hotel stay to someone else. But in September, a Channel 5 investigation found out that around one third of hotel reviews on major sites could be faked in order to inflate positive reviews. Here’s a list of eight ways to get more positive (and real) reviews for your hotel. Provide excellent customer service Providing excellent customer service is one of the most important factors in generating positive reviews. Ensure that your staff is trained to be friendly, helpful, and attentive to guests' needs. Make sure that guests feel valued and appreciated by offering personalized recommendations and experiences. Ask guests for reviews Encouraging guests to leave a review can be an effective way to generate more positive reviews. Ask guests at check-out or send a follow-up email after their stay with a link to your hotel's review pages. Be sure to include links to popular review sites like TripAdvisor, Google, and Yelp. Respond to reviews Responding to reviews, both positive and negative, shows that you value guest feedback and are committed to guest satisfaction. Responding to reviews also increases the likelihood of guests leaving more reviews in the future. Respond promptly and thank guests for their feedback, addressing any concerns they may have raised. Provide incentives Offering incentives to guests to leave a review can be a great way to encourage more positive reviews. Consider offering a discount on their next stay, a free upgrade, or other rewards. However, it is important to follow ethical guidelines and ensure that incentives are available to all guests and not just those who leave positive reviews. Use social media Social media can be a powerful tool for engaging with guests and encouraging them to leave reviews. Share positive reviews on your social media channels and encourage guests to leave reviews by providing links to review pages. Respond to comments and feedback to show that you value guest input. Implement a review management system A review management system can be a useful tool for tracking and monitoring your hotel's online reputation. Use the system to respond to reviews, monitor feedback, and identify areas for improvement. This can help you stay on top of guest feedback and ensure that you are responding promptly and professionally to reviews. Offer personalised experiences Offering personalized experiences can help encourage guests to leave positive reviews. Welcome amenities, personalized recommendations, and other special touches can make guests feel valued and appreciated. Personalized experiences can also help to differentiate your hotel from competitors. Monitor and improve guest satisfaction Monitoring guest satisfaction is crucial for generating more positive reviews. Send post-stay surveys or use guest feedback tools to gather feedback on the guest experience. Use this feedback to identify areas for improvement and make changes to enhance the guest experience. Happy guests are more likely to leave positive reviews, so improving guest satisfaction should be a top priority. Providing good customer service, being active on social media and offering personalised experiences to your guests are all ways to increase the number of positive reviews for your hotel. And in case you received negative reviews, check out this how-to guide we put out to deal with guest complaints.

How to get more positive reviews for your hotel

In an age where reviews can determine a business' success, learning how to attract positive ratings has become extremely valuable

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