How Cloud Kitchen Restaurant Trend Impacts $200B Online Food Delivery Space | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Cloud Kitchen / Virtual Kitchen / Ghost Kitchen – they are all referred to by different names, but the concept is very evident in the names. Every restaurant has a back of house and a front of house. Cloud Kitchens are restaurants with no front of house.

The evolution of cloud kitchens has been driven by consumer demand. Consumer demand has majorly fueled food delivery, and traditional restaurants which used to see barely five-to-ten percent of their total revenue being driven by online orders as recently as three years ago, now see over 30 percent of their revenue come from delivery platforms. This indicated a clear trend that a “restaurant” does not need to necessarily comprise of both front of house and back of house components.

A 'restaurant' does not need to necessarily comprise of both front of house and back of house components.

Because of the rapid rise in food delivery, what became clear was that a restaurant can be built purely on delivery. There was also…

Vishal Agarwal

Vishal Agarwal, founder and CEO of ItsaCheckmate, is an entrepreneur and digital marketer who believes that the best solutions are brought to life through constant innovation, solid engineering and the capacity to behave like a startup regardless of which stage a company has reached. Prior to the successful launch of ItsaCheckmate, Agarwal spent three years with Tata Consulting Services before serving as executive vice president and chief marketing officer at Choxi, an ecommerce company that grew to $340 million in yearly annual revenue within the first four years of operation. During his tenure, he helped raise $52 million in venture capital funding while spearheading Choxi’s digital marketing efforts, which earned the company top honors from Internet Retailer in 2014. Agarwal's experience working in a startup environment combined with an analytical, disciplined and a numbers-focused mindset culled from four years at Citigroup gave him a cohesive business perspective and a vision of how a company can and should be run.

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Vishal Agarwal