The Do’s and Don’ts of Restaurant Franchising in 2021 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The trends around restaurant ownership change with time, but the COVID-19 pandemic has accelerated consumer and investor trends alike. Consumer expectations have been permanently altered, and there are some key features to look for when seeking to invest in a franchise that will keep up with those expectations.

Concepts to Invest inInvestors have continued to invest in brands that have experienced slower growth or even struggled to grow in recent years. Reenergizing growth can be challenging, both with existing franchisees and consumers who may be unenthused about a struggling brand. First and foremost, it’s critical that the unit economics are solid and the brand is an attractive investment for potential franchisees. Assuming that is the case, it’s important to ask if the real estate is still a fit — are the restaurants in the right markets for the brand and in the right micro-locations within the town? Are there markets for the concept to grow into that have the right consumer…

Morven Groves

Morven Groves has spent more than 15 years investing and advising in travel and hospitality businesses, with 10 years focused on franchising. She is passionate about growing brands in the right markets with the right partners. Groves works closely with the management teams of 10 Point Capital’s portfolio companies to help them set strategy and execute on growth goals. Prior to joining 10 Point Capital, she was a franchisee herself for a spa franchise, and was a Vice President on Franchise Development and Finance teams for InterContinental Hotels Group, where she had responsibility for the Americas Region’s market strategy. Additionally, Groves spent more than seven years with McKinsey & Company, working extensively in Europe, Asia and the US.

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Morven Groves