AI, COVID and the Acceleration of Digital Transformation for Restaurants

According to The Enterprises Project, digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.  It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. 

Your Restaurant’s Digital TransformationCOVID-19 caused a fundamental shift in the way restaurants operate.

Past:  Paper menus were the norm.  The POS was hosted on a physical server.  Restaurant websites showed PDF versions of their menu.  Most customers would phone-in carryout orders.  If online ordering was available, it was done through third party apps.  For many, the idea of marketing was non-existent.

Present:  QR menus started appearing.  Many POS are now hosted on the cloud.  Restaurants began shifting away from call-in orders and enabled online ordering directly from their site.  The idea of marketing…