2017

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Cookies, Creative and the CMA: News for Hotel Marketers

Dialed Labs Hotels

In the first of a new series of industry news, updates and insights into what we’re experimenting with at Rank Defender we look at three topics: Facebook Dynamic Creative – a new tool with some great potential for boutique hotel marketing. EU ePrivacy Law – know your cookies ahead of new regulations coming in May 2018. Investigation into Hotel Booking Websites – are OTAs breaking the law?

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Don’t leave your Amazon S3 buckets exposed

BizBash

As long as you know the right URL, anyone with access to the internet could retrieve all the data that was left online by marketing analytics company Alteryx. This is the second major exposure of data stored and improperly managed in the Amazon Web Services S3 storage service. In the Alteryx case, it was apparent that the firm had purchased the information from Experian, as part of a data set called ConsumerView.

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Designing a Creative Boutique Hotel Marketing Campaign

Dialed Labs Hotels

Has an enticing email ever gained your attention among all the clutter of your inbox? Did you click-through to a captivating video or engaging blog post, and later see that same messaging displayed in social media ads? Did you consume it all and think, “This is great. This is what I want for my next boutique hotel marketing campaign?” Of course, not all marketing experiences are so positive.

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Independent Hotel Marketing: How to Get Started

Dialed Labs Hotels

As an independent or boutique hotelier, you may feel like a very little fish in a very big, densely populated pond. Worries of the disadvantages of a smaller budget, lack of resources or an unknown brand may plague you as you contemplate your approach to independent hotel marketing. But it’s not all set backs and insurmountable challenges. Focus on the specific qualities that make your property.

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Planning Your Restaurants Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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Top Hotel Management Blogs to Add to Your Reading List

Dialed Labs Hotels

As a member of a hotel management team, you have work cut out for yourself. With ever changing immigration policies affecting your workforce, shifts in consumer demand and increasingly strict policies from some of your sales channels – it’s a tough gig. The good news is, dedicated writers and content producers are trying to help, providing inspirational resources for you to use in the management.

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Hotel Conversion Rates Explained

Dialed Labs Hotels

When it comes to marketing your hotel on the internet, it’s natural to assume “the more people who see our website, the better” As a general rule, this is a good thing. But if you’re collecting water into a leaky bucket, would you say the solution is to find (and often pay for) more water, or fix the bucket first? Hotel content marketing, Google ads, organic social media marketing.

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Boutique Hotel Marketing Plan Template [Free Download]

Dialed Labs Hotels

With recent success, you’ve are now looking to spend some marketing dollars to build on and improve your hotel’s popularity. Or, perhaps, your marketing efforts to date have felt more like doing whatever it takes to keep your head above water, rather than a planned and well-executed swim. Whatever your motivation, this boutique hotel marketing plan template will help drive your marketing success.

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27 Boutique Hotel Social Media Post Ideas

Dialed Labs Hotels

Looking for hotel social media ideas? You’ve come to the right place. Today we’re going to dig more deeply into the practical nuts and bolts of using social media as a boutique hotel operator. In previous posts we covered the social media marketing ideas needed to build a strategic framework and the key elements of a hotel social media campaign.

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5 Steps to Creating a Boutique Hotel Marketing Plan

Dialed Labs Hotels

If you operate a boutique hotel, you probably recognize the need for marketing. And if you have any inclination towards marketing whatsoever, you know that you can’t do ‘good marketing’ without a plan. But why is a carefully crafted boutique hotel marketing plan essential for success? And what exactly should that plan include? If you’ve been following our blog, you’ll remember I made the clear.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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18 Charging Stations To Power Up Your Event

BizBash

Charging stations are the new event tech accessory that goes down well with attendees and shows them you care, here are some ways to integrate them into your next event. Give attendees all the juice that they need by incorporating a charging station into your event planning. In the age of digital we all carry […]. The post 18 Charging Stations To Power Up Your Event by EventMB Team appeared first on [link].

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Get Inspired by These 18 Thanksgiving-Theme Food and Decor Ideas

BizBash

Thanksgiving calls for a classic blend of autumnal color palettes, elegant sit-down dinners, and, of course, delicious food and cocktails.

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New Study Shows Brands Expect to Invest More in Events

BizBash

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix.

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Microvideo Strategies for Rockstars

BizBash

Chunking, bite-size, and micro: These are all terms you’ve seen in training magazines and blogs, but what does it mean to shorten the length of training content—specifically video? At our DevLearn 2017 eLearning Rockstars stage, Josh Cavalier of Lodestone covered what it takes to successfully implement an end-to-end microvideo strategy. Watch the video below to learn strategies for planning, creating, and distributing microvideo content that will make you an L&D rockstar!

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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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The eLearning Brothers Games that Won 2017

BizBash

We have over 3,500 library assets in our Template Library, from styles to scenarios to games and interactions. With so many great resources, it’s hard to choose a favorite, but it’s fun to look back at the end of the year and see which assets were YOUR favorites. Today we’re taking a look at the most downloaded games of 2017, broken down by each of the major authoring tools.

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Summer Party Ideas: 10 Rentals for Outdoor Events

BizBash

As summer party season heats up, event planners need to consider possible outdoor issues like stormy weather and lack of.

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The Top 10 Videos for Event Planners

BizBash

Video content is quickly becoming an essential for every event. It is also an essential and modern way to consume content in an easy to digest and convenient format. Last year, we launched the EventMB Youtube channel with the aim to share video content to help event planners to be even more successful. Fast forward […]. The post The Top 10 Videos for Event Planners by EventMB Team appeared first on [link].

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20 New Year Corporate Event Ideas

BizBash

Bring your corporate event to the next level with these inspirational ideas for a memorable new year. There can be a lot of pressure to throw an amazing new year’s party, it creates a lasting memory and can define the atmosphere for the start of the new year. Here are some inspirational ideas to make […]. The post 20 New Year Corporate Event Ideas by EventMB Team appeared first on [link].

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Unlock Restaurant Success: Mastering 7 Vital Employment Laws

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.

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3 New Year’s resolutions for the cloud in 2018

BizBash

I’m one of those people who takes time at the new year to define personal objectives for the forthcoming year, some of which I actually achieve. Enterprise IT should be doing the same thing for cloud computing. Here are my three suggestions for IT’s cloud resolutions for 2018. [ Learn all about the cloud at InfoWorld. Start with the basics: What is cloud computing?

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How an Event Planner Used Her Skills to Help Disaster Victims

BizBash

When Hurricane Irma barreled toward the Caribbean earlier this month, the roughly 9,500 residents of Vieques, a small island off.

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How Virtual Reality and Augmented Reality Are Transforming Event Venues

BizBash

As the dual trends of people demanding unique and memorable experiences—and the preference for participation over mere attendance—accelerate and continue.

Events 53
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How AI Chatbots Can Improve Event Management and Guest Experience

BizBash

Case Study: Deploying Sciensio’s EventBot to improve and enhance a major industry trade show. In March of 2017, BizBash, a leading.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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8 New Rooftop Venues for Summer Entertaining

BizBash

With summer coming up, it’s officially the season for outdoor entertaining. Rooftop spaces offer views that make for memorable backdrops.

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3 Strategies for Infusing Cultural Authenticity in Your eLearning Experience

BizBash

These days it is not uncommon for companies to have global locations and a multicultural workforce. As more companies expand their eLearning programs on a multinational scale, instructional designers are more frequently finding themselves in positions of having to design for learners with backgrounds and cultures very different from their own. Chances are if you’ve designed instructor-led courses, you’ve witnessed those “lost in translation” moments (of hesitation, a lack

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5 V.I.P. Perks Your Meeting Attendees Will Appreciate

BizBash

Digital communication dominates the day-to-day life of business people across nearly every industry, yet attendance at meetings, conferences, and trade shows remains.

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How to Build a Video Content Strategy for Your Event

BizBash

When the concept of recording and streaming sessions from conferences and meetings first developed several years ago, the focus was.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i