How to Measure My Hotel Website Performance Using GA4
Soft Inn
NOVEMBER 13, 2024
Your hotel’s website is the heart of your digital marketing, functioning as both a virtual front desk and a booking engine. To make the most of it, you need clear insights into how visitors interact with your site, what drives bookings, and where potential guests drop off. Google Analytics 4 (GA4) introduces an advanced, event-based tracking model that gives you a more nuanced understanding of these visitor interactions than ever before.
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