Time to Celebrate Dad and Boost Revenue – Restaurant Marketing Ideas for Father’s Day

Now that temperatures have officially warmed up, consumers are more eager than ever to dine outside and on-premise. Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day.

According to the National Retail Federation, consumers spent approximately $20 billion in 2022 on this annual day dedicated to Dad and it was celebrated by nearly 76 percent of the population. With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Offer Special, Personalized UpgradesToday’s diner is looking for more than just indulging in a meal. Instead, they’re hoping to have offers for those special, add-on services to customize their time and create…