LSM in Action: A Restaurant Brand’s Secret Weapon

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” This business is all about people. You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market. Therefore, it’s essential to prioritize customer satisfaction and build relationships with the community to thrive in this industry. By connecting with customers on a personal level through face-to-face interactions, personalized experiences, and uniquely valuable touch points through online tactics, you build a solid base for brand trust and credibility.  

Local store marketing (LSM) is one of the most impactful ways for restaurant brands to provide those touch points. This means tailoring marketing campaigns and activations to local…