The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Everyone from Burger King, to Chipotle, has rebranded at some point, and it often occurs in reaction to a change within the restaurant, the local area, or the customers. It’s important to start with understanding why you want to rebrand in order to drive the right kind of change. 

Define Your ReasoningA rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan. Why that happens is up to you and often helps drive your rebranding decisions. Some common examples of why a restaurant might rebrand are:

The locals that held your restaurant afloat aren’t coming in as much

Your food used to cater to a lower price point, but you are trying to increase your quality

You’ve acquired a business that needs to improve business materials for menus, signage, merchandise…