Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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Top Marketing and Public Relations Trends for the Restaurant Industry in 2021

Modern Restaurant Management

2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Overall communication strategies had to pivot and adapt throughout the chaotic year of 2020. Although it was difficult for many companies to keep up, they can now use their knowledge from the past year to excel in the months coming.

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Surprising Ways that Tech Can Help Evolve Your Restaurant

7 Shifts

If the past few years have taught us anything, it’s that restaurant technology is no longer a nice-to-have. It’s a necessity for building a modern and future-proof restaurant. The first technologies that restaurants often invest in are the cloud-based point of sale (POS) systems and payroll processing. After that, the most popular back-office technologies were accounting software (52%, up from 31% in 2018) and payroll software (50%, up from 28% in 2018), according to a study from Toast.

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The Toxicity of Restaurant Kitchens Is Exactly Why I Never Reported Abuses

EATER

Restaurant workers are made to feel powerless by design — and that keeps abusive chefs and toxic kitchens unchecked This is Eater Voices , where chefs, restaurateurs, writers, and industry insiders share their perspectives about the food world, tackling a range of topics through the lens of personal experience. For decades now, the dining public has understood restaurant kitchens to be tough places to work.

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Trends Emerging In The Food Delivery And Online Ordering Post Pandemic

The Restaurant Times

India’s love for their favorite food be it Mughlai, South Indian , Kashmiri , Rajasthani, or Gujarati thali has continued despite the pandemic. Food has always been something that our social fabric has been woven around. Over the years dining in India has seen a gradual shift from occasional dining to convenience-based dining. The fact that restaurants are now operating at 70% of their pre-pandemic revenue, indicates how much we love to eat from our favorite restaurants.

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Business Automation in Hospitality: A New World

Dive into the transformative potential of business automation within the hospitality sector. This comprehensive overview showcases how innovative technologies can streamline operations, reduce costs, and elevate guest satisfaction. Discover the advantages of integrating systems like automated check-ins, CRM, and energy management to not only save on expenses but also to provide a seamless and personalized guest experience.

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2021 Restaurant Insurance Outlook

Modern Restaurant Management

The U.S. restaurant industry has a loaded plate as 2021 picks up steam – especially from an insurance and financial protection point of view. Dealing with a global pandemic and resulting business interruptions and locks downs, working hard to ensure employees are compensated as much as possible, facing down business liability issues – all were big issues in 2020 and are expected to be so in 2021.

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The Best Recipes to Cook This Week, According to Eater Staffers Who Actually Cooked Them 

EATER

Beef and aubergine fatteh by Nigella | Tanay Warerkar. Beef and aubergine fatteh, flour tortillas, and the world’s best cabbage, period It’s week trazillion-and-four of pandemic cooking, and you’ve hit a rut. Nay, a trench. Winter’s produce is less than inspiring, you’ve done all the things one can do to a bean, and while the digital cook-o-sphere is loaded with ideas, there are just too many of them.

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Trends Emerging In The Food Delivery And Online Ordering Post Pandemic

The Restaurant Times

India’s love for their favorite food be it Mughlai, South Indian , Kashmiri , Rajasthani, or Gujarati thali has continued despite the pandemic. Food has always been something that our social fabric has been woven around. Over the years dining in India has seen a gradual shift from occasional dining to convenience-based dining. The fact that restaurants are now operating at 70% of their pre-pandemic revenue, indicates how much we love to eat from our favorite restaurants.

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Five Ways to Engage Franchisees and Drive Profitability During the Pandemic

Modern Restaurant Management

In a study conducted by InGage Consulting and Franchise Business Review, franchisees that are engaged in their business are 3.7 times more profitable than those that aren’t. And during a pandemic that has lasted for nearly a year and devastated thousands of restaurants, engagement is crucial. However, driving engagement is historically challenging for most multi-location restaurant brands and COVID-19 has only exacerbated that challenge.

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Introducing 7shifts' Referral Rewards!

7 Shifts

We here at 7shifts hope that 2021 has been the fresh start for your business that we all needed! In an effort to make your year even better, we’re launching an exciting new referral program for 7shifts—where you get $100 for every friend successfully referred! If you know any restaurant that would love 7shifts—refer them! Once they become a paying 7shifts client, we’ll send you a $100 Amazon gift card!

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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D.C. Will Pay $13 Million to Buy Out the City’s Most Notorious Wendy’s Location

EATER

“Dave Thomas Circle” will be transformed into a public space under a new plan to reform the traffic black hole the city loves to hate [link].

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Struggling To Keep Up With Customers At Peak Time? Implement a Self-ordering Kiosk

The Restaurant Times

Restaurant automation technology is rapidly changing the way restaurants operate and function. For example, Self-Ordering Kiosks are changing the way orders are placed at quick-service restaurants with high footfall. Self-ordering kiosks work very well at fast-food restaurants, quick-service restaurants, and casual dine restaurants where the footfall is high.

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Why Restaurants Need a Sexual Harassment Policy

Modern Restaurant Management

More sexual harassment claims are filed in the restaurant industry than any other, with as many as 90 percent of women and 70 percent of men having experienced sexual harassment in the industry. On top of that, the #MeToo movement has brought sexual harassment to the forefront of many conversations about workers’ rights. As a result, more and more states are passing laws requiring businesses to have sexual harassment policies.

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How to use QR Codes in Hotels as a Marketing or Guest Service Tool, Also after Covid-19

Xotels

What are QR codes? QR codes (short for Q uick R esponse Code) contain data used to point towards your hotel website or any other form of information you want to provide to your hotel guests. QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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We Asked People Who Lost Their Taste to COVID: What Do You Eat in a Day?

EATER

Photo-illustration: Eater; photos from Plume Creative/Getty. After recovering from the novel coronavirus, some things don’t taste like they used to — or like anything at all Since the early onset of the coronavirus pandemic, the loss or distortion of smell and taste have emerged as one of the telltale symptoms of COVID-19, with an estimated 86 percent of mild cases displaying signs of olfactory dysfunction.

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Contactless Gives Guests Control of Their Own Experience

Modern Restaurant Management

Late in 2020, Eureka! Restaurant Group, which owns and operates 24 restaurants throughout California, Idaho, Nevada, Texas, and Washington, said it would be the first in the nation to introduce a completely contactless dining experience, while maintaining a guest-forward approach to hospitality. Eureka! collaborated with OneDine to curate a contactless yet personalized restaurant visit—creating a customized, platform that provides guests full control over ordering, speed of service, and pa

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Five Changes You’ll See on Restaurant Menus in the Near Future

Modern Restaurant Management

Looking to 2021 and beyond, there are a few predictions in the restaurant industry that almost everyone can agree on: people still want to eat healthier food and know where their food comes from. Let's look closer at how restaurant menus are expected to change in the coming years due to shifting consumer demands and a fastly evolving dining landscape. 1.

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AI Drives Personalization (Podcast)

Modern Restaurant Management

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia discusses the potential of AI in restaurant enviornments with Jerry Abiog, Co-Founder and CMO of Standard Insights, an AI as a service growth marketing platform that recently launched iOrder digital menus. He explained how AI can help drive sales, improve the customer experience, and prevent customer indecision by telling them what to do next.

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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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Firing Fails: Six Common Reasons Necessary Employee Terminations Tank

Modern Restaurant Management

There is no question that firing or laying someone off is an onerous leadership task. Still, there are going to be times when it is absolutely necessary to terminate employment. The question is not if, but how and when, restaurant, bar and other hospitality employers will bring that relationship to a close. When you’re an owner or manager, firing right is just as important a job as hiring right.

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El Pato Is LA’s 115-Year-Old Local Hot Sauce King

EATER

The historic duck label sauce in the colorful can has deep roots in Los Angeles, and still supplies some of America’s biggest restaurants [link].

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Following Birria’s Rise Across America

EATER

Quesabirria tacos from El Garage in the Bay Area | Patricia Chang. This week on Eater’s Digest , Bill Esparza explains why Tijuana’s birria and quesabirria tacos have been such a hit in the U.S. Birria, a Mexican stew with pre-Hispanic roots, is suddenly the hit dish of street food scenes in cities across America. But how did it evolve from its origins to Tijuana taco stands in the ‘50s, LA food trucks in 2015, and to now San Francisco , Austin , New York , and beyond?

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Congee Is the Ultimate Comfort Food

EATER

Phongthon Preuksrirat /Shutterstock. You can add with pork floss, a century egg, or a deep-fried youtiao crueller, but I prefer it how it was first served to me: soothing, bland, and ideal for sick days Something magical happens to rice if left to boil for too long in an excess of water: the grains break down, absorbing the liquid and softening, creating a one-pot wonder of thick, stodgy starch that’s as fragrant as it is warming.

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No-Code Technology: The Key to Unlock the Future of Your Business

Global economies are reeling from recent upheavals—pandemic aftershocks, geopolitical conflicts, and a tech sector crunch. Mark Zuckerberg's 2023 "Year of Efficiency" ethos extends into 2024, with leaders seeking cost reductions without stunting growth. No-code technology emerges as a beacon of hope, fostering resilience and adaptability. Platforms like Make.com and Zapier empower even non-technical staff to automate and innovate, freeing IT for strategic tasks.

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How Goal-Oriented Cooking Can Cure Your Kitchen Boredom

EATER

Shutterstock. Resolutions fizzle and project cooking can be a drag — but there’s nothing wrong with a good old fashioned challenge to get you out of a kitchen rut There’s a certain personality type out there that gravitates toward goal-setting and self improvement, and I admit that I have it. They (by which I mean, me) make New Year’s resolutions. They track how many books they finish in a year on Goodreads.

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What if Every Independent Pizzeria Was Just Part of One Big Fake Chain?

EATER

Shutterstock. That’s the idea behind @Pizza, a FuckJerry curation which is launching on UberEats Even before the pandemic, delivery was on the rise thanks to third-party delivery services that made it easier than ever for restaurants to offer the service and entice more customers. Ultimately those services proved detrimental to restaurants, even those that never signed on for their services in the first place.

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The Best Pancake Recipes, According to Eater Editors

EATER

Tatiana Chekryzhova /Shutterstock. The box mix, diner favorites, and other fruit-filled options that will improve your breakfast game Finding a good pancake recipe is weirdly harder than it should be: Breakfast’s ultimate simple starchy pleasure can come in all manners of different flours, require different dairy products, and in recent years, have gone the way of full protein in many people’s approach.

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At the Post-Pandemic Bacchanalia, We’ll Be Serving Sloppy Joes

EATER

Joshua Resnick /Shutterstock. The pandemic has made it hard to accept sloppiness, but maybe one day we can consume something this messy with our friends again Growing up, my bachelor dad could reliably make about three meals, and two of them came out of a can. One was Dinty Moore beef stew, a fine slop to be eaten off a chair while sitting on the couch, watching cartoons.

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Unlock Restaurant Success: Mastering 7 Vital Employment Laws

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.