August, 2017

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Data-Driven Personalization for Boutique Hotels

Dialed Labs Hotels

Guillaume Cabane, VP of Growth at Segment.com recently gave a talk on data-driven personalization. In it, he describes how his company has achieved true 1:1 personalization at scale and what it means for his firm. In this article, I discuss what data-driven personalization for boutique hotels could look like and the potential implications for boutique hotel marketing managers worldwide.

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Cheat Sheet: 12 Event Tech Terms You Need to Know Now

BizBash

The glossary of must-know terms for planners has been growing in recent years. The invention of new apps, software, hardware.

Events 53
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Hotel Conversion Rates Explained

Dialed Labs Hotels

When it comes to marketing your hotel on the internet, it’s natural to assume “the more people who see our website, the better” As a general rule, this is a good thing. But if you’re collecting water into a leaky bucket, would you say the solution is to find (and often pay for) more water, or fix the bucket first? Hotel content marketing, Google ads, organic social media marketing.

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August 8, 2017: Why This Hollywood Event Planner Doesn’t Promote Her Work on Social Media, AXS Partners To Sell Tickets for Live Events Through Costco, Heineken Wants to Bring a Floating Pool to a New York River

BizBash

1. WHY THIS HOLLYWOOD EVENT PLANNER DOESN€'T PROMOTE HER WORK ON SOCIAL MEDIA: While most event planners tend to show.

Events 53
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Business Automation in Hospitality: A New World

Dive into the transformative potential of business automation within the hospitality sector. This comprehensive overview showcases how innovative technologies can streamline operations, reduce costs, and elevate guest satisfaction. Discover the advantages of integrating systems like automated check-ins, CRM, and energy management to not only save on expenses but also to provide a seamless and personalized guest experience.

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14 Noteworthy Ideas From V.I.P. Lounges at Summer Events

BizBash

Major summer awards shows and music festivals always offer lavish and Instagram-worthy V.I.P. lounges, and 2017 was no exception. From.

Events 49

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25 Best Smaller Markets for Meetings

BizBash

Meeting and event planners—as well as attendees—generally know what’s on offer in the nation’s largest cities. But when it comes.

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Four Design Tips to Engage Your Millennial Workforce

BizBash

The lines between work and play continue to blur for the younger workforce, as people are always connected and can.

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August 16, 2017: 2026 World Cup Is Considering 49 Venues Across U.S., Canada, and Mexico; Organizer of Canceled White Supremacist Event Threatens to Sue Texas; Why a U.K. Music Festival Banned Pineapples

BizBash

1. 2026 WORLD CUP IS CONSIDERING 49 VENUES ACROSS U.S., CANADA, AND MEXICO: FIFA has asked 44 cities across the.

Events 49
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MVP is not Just for Startups: The Importance of Finding Your Company's MVP

BizBash

What comes to mind when you think of Uber? Probably a fully developed feature-rich app. But did you know that Uber, and other apps like it, started as a minimum viable product? Uber took years to perfect and the company avoided wasting development costs by releasing their features bit by bit. But what if you’re a big company? Isn’t this approach only for lean startups?

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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Rating the MTV V.M.A.s: Event Producers Give 2017 Show a B+

BizBash

The 34th annual MTV Video Music Awards returned to California this year after a brief stint in New York. As.

Events 48
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22 Show-Stopping Ideas From Summer's Biggest TV Premieres

BizBash

Summer may be known for its movie blockbusters—and the associated large-scale premiere bashes—but the television industry has no shortage of.

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Why This Fund-Raiser Broke Ties With Its National Organization

BizBash

For 27 years, a group of volunteers in Central Florida worked with the national office of Share Our Strength to.

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9 Ways to Have Fun with a Superhero Theme

BizBash

Playing off of the fictional city in Amazon’s new superhero series The Tick, a premiere and after-party offered a tongue-in-cheek.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Using Event Tech to Acquire Micro-Influencers

BizBash

Celebrity endorsements have always been a go-to for savvy event marketers, but as consumers become inured to a constant barrage.

Events 41
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15 Colorful Ideas for a Design-Forward Convention

BizBash

Agnes & Dora bills itself as a “clothing brand by women, for women,” and for its annual gathering of brand.

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Why This Instagram-Worthy Stunt Sparked Controversy and Conversation

BizBash

Capitalizing on two major lifestyle trends—rosé and millennial pink—wine brand Nomadica Wine created a made-for-Instagram stunt that was practically guaranteed.

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Los Angeles Olympics: What Event Producers Need to Know Now

BizBash

On August 1, the International Olympic Committee (I.O.C.) broke with tradition and named both Paris and Los Angeles as future.

Events 41
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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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Construction Contracts And Arbitration Provisions: Is The Word “May” Mandatory? Maybe!

BizBash

You don’t always say what you mean. And you don’t always mean what you say. In construction contracts, parties attempt to use plain and ordinary words to describe their respective obligations. As an example, when the parties use the word “shall” in their agreement, they generally understand that the obligation specified is mandatory. Or when parties use the word “may” in their contract, performance is permissive or optional given the plain meaning of the word.

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Project Documentation: The Bad Little Email That Got Produced

BizBash

Believe it or not, there are always a wealth of emails and other documents produced in litigation that help “make the case” for the other side. Take, for the example, the e-mail I found in the files of one superintendent entitled “PROJECT DELAYS” … the words could not have been clearer … “ I think we need to begin to tell management that we are late.

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Why a Car Dealership Gave Away Nearly a Half-Dozen Vehicles

BizBash

Healey Lincoln, a car dealership in Goshen, New York, has revved up the test-drive concept to a new level. Owned.

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10 Best Ideas of the Week: Custom Cotton-Candy Making, Emoji Float Props, '90s-Inspired Plastic Fanny Packs

BizBash

This week's roundup includes custom cotton-candy making at a Goop and Despicable Me 3 party in the Hamptons, emoji float.

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Unlock Restaurant Success: Mastering 7 Vital Employment Laws

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.

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See Inside Pandora's Fan-Focused Summer Concert

BizBash

Pandora has always been fan-focused, creating personalized playlists for music-lovers, connecting them with local artists, and producing some 100 free.

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10 New Venues in Los Angeles for Fall Meetings and Events

BizBash

Here's a look at new Los Angeles eateries, drinking spots, hotels, conference areas, private rooms, and other spaces to open.

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10 Best Ideas of the Week: a Havaianas Tiki Bar, Doughnut Etching, a Transparent Botanical Fantasy House

BizBash

This week's roundup includes a Havaianas tiki bar at the brand's NYC Ferry takeover, a doughnut etching station at Toyota's.

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10 Best Ideas of the Week: a Cheesy Cheetos Pop-Up, Summer-Camp-Inspired Decor, a Giant Personalized Pizza

BizBash

This week's roundup includes cheesy eats from the Cheetos pop-up in New York, oversize rope art and other summer-camp decor.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an