January, 2020

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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

We get it, you’re busy. The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. And one thing we know about those 35 and younger – they love social media. Checking into restaurants, tagging beautiful platings, and sharing their experiences with friends and family.

Marketing 226
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How to Build a Successful Employee Engagement Program for Your Restaurant

7 Shifts

Did you know that there are more than one million restaurants in the United States alone? These restaurants rely on 15.3 million employees to give customers the meals and experiences they crave. The key to making customers happy is to make employees happy. When staff are engaged in their work, they perform better and generate more revenue for their employers.

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How to Take Advantage of User-Generated Content to Grow Your Restaurant

Restaurant Den

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in the process of promoting your business. Below, we explain what user-generated […].

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What is the difference between a full service and a limited service hotel

Omland Hospitality

Listen to the audio version of this post In this blog post, we are going to talk about the differences between full and limited services hotels and what to expect from both. Full service hotel The term full service hotel refers to a hotel that offers a wide variety of different services to please its guests and it could be mid-price, upscale or luxury hotels.

Blog 52
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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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Top 10 Essential Marketing Tips for Hoteliers To Increase Hotel Bookings

Software Suggest

Wanderlust is a word that almost everyone uses as an Instagram caption regularly. The blurring of the international divide via the internet brings the spirit of adventure in all of us. A lot of people want to travel and explore new destinations nowadays, and there is no shortage of hotels, be it an Airbnb or […].

Book 52

More Trending

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Catering and Event Planning Trends for 2020

Modern Restaurant Management

What will inspire event themes and design in 2020? What menu inspiration will chefs use as they create new and fine tune traditional favorites? Wellness. Wellness is a still a top trend in catered events for 2020. It is important to people to continue their commitment to the diet and lifestyle they follow. We are designing menus in the following ways with this trend in mind: Plant Based Foods : In 2020 we will be designing menus with more plant based foods than ever!

Catering 207
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Employee Engagement Best Practices for Restaurants

7 Shifts

What is the key to success in the restaurant industry? While a delicious menu and an inviting ambiance are critical components of a restaurant’s success, staff are the lifeblood of a restaurant. The people you hire to run your restaurant can make or break the business. Much like profit and loss, employee engagement is a metric that every restaurateur should be tracking regularly.

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The Advantages Of A Restaurant Mockup Web Design

Restaurant Den

In this digital age, websites are important for restaurants. Of course, if you’re a web designer or a restaurant business owner, you should prioritize creating an appealing and functional website. So, what can you expect from great web design? A great restaurant website is beyond aesthetic appeal. It should also be fast, reliable, secure, and […].

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Top 10 Essential Revenue Management Articles for a Successful 2022

Xotels Hotel Revenue Management

We have compiled a list of the best Hotel Revenue Management articles published last year to give you a head start into 2022! Before diving into the list, we would like to welcome you to check out our recent articles covering the plethora of essentials to Hotel and Operations Management , Marketing and Distribution , Finance and Accounting , Systems and Technology and other hospitality-focused insights.

Article 52
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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Hotel SEO: The How to Guide

Dialed Labs Hotels

If you want to get bookings on your hotel’s website, you need people to visit your site. These people can come from different places, however one of the best sources of website traffic, are search engines. This is because people that find websites through a search engine are much more likely to use their credit card and make a booking. As someone wanting to market a hotel, you already know that.

Book 52
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2020 Hotel Web Design Trends and Why We Won't Need Them Much Longer

Blue Magnet Interactive

Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is modern and fresh, and most importantly, are looking to gain insight into anything that will give you a leg up on the competition. Lucky for you, you are about to get a breakdown of actionable information that can make a huge difference for your hotel website as we progress into this year.

Blog 52
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Would Delivery Work for My Concept?

Modern Restaurant Management

This edition of MRM's "Ask the Expert” features advice from EZ-Chow Inc. Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Q: Would delivery work for my concept? A: Delivery –of all things– is a hot topic. Consumers demand it and the market has responded by offering several delivery options, from independent delivery companies to national firms.

Catering 172
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By restaurateurs for restaurateurs: Advice for opening in 2020

7 Shifts

Are you opening a restaurant in 2020? Congrats! ?? And good luck. It’s going to be the ride of your life. As you plan out your concept, location, menu, staffing, and marketing, take a read through the advice left by hundreds of restaurateurs to ensure you’re set up for success in 2020. This advice were submitted by owners and managers of restaurants of all sizes, concepts, and locations in the forthcoming 7shifts Restaurant Labor Management Study in 2020 ( subscribe to get your copy when it’s pu

Training 134
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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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See the SAG Awards' Cherry Blossom-Filled After-Party

BizBash

Event Eleven's Tony Schubert created a lush cherry blossom forest for the award show's A-list after-party.

Events 69
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Customer Service Trends in the Restaurant Industry to Look For in 2020

Modern Restaurant Management

The food and restaurant industry has evolved dramatically over the years. Now that consumers have become more particular with dining, service standards have skyrocketed, and expectations are higher than ever before. When people decide to dine in your establishment, they don’t just want to eat good food; they want to have a pleasant experience, as well.

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Five Must Knows for Kitchen Grease Trap Maintenance

Modern Restaurant Management

Your grease trap is one of your kitchen’s most valuable assets. Keeping it properly maintained prevents a whole host of issues, from unpleasant odors to shut-downs and even fines. It’s estimated that across the United States, millions of dollars are spent each year on unclogging sewer pipes from FOG. FOG is an acronym for the fats, oils and greases derived from vegetable, plant or animal sources during cooking.

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How a Branded Intranet Can Increase Employee Engagement Globally

Modern Restaurant Management

Internal branding and employee experience are extremely important because they create a consistent collaborative culture that keeps employees engaged. At Church’s Chicken, we recently performed a comprehensive rebranding required communication to all of our domestic and international franchises, as well as all of their employees. To complicate matters even further, the majority of Church’s Chicken employees work in the field for the majority of their shifts, which can make sharing in

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Unlock Restaurant Success: Mastering 7 Vital Employment Laws

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.

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Five PR Ideas You Can Implement in Your Restaurant This Year

Modern Restaurant Management

It’s a new year, and if you own or run a restaurant, the best way to start 2020 off on the right foot is to begin thinking of how you can get more traffic in the door. There are countless ways to attract customers through creative PR and marketing — so much so that it can be overwhelming. Some PR ideas can be complex, which means taking valuable time away from running the restaurant, but here we’ve outlined five PR ideas restaurant owners and managers can implement in their res

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Five Steps for Improving Restaurant Efficiency in 2020

Modern Restaurant Management

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year.

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Creating a Complete Sensory Experience in Your Restaurant (Infographic)

Modern Restaurant Management

Successful restaurants expend tremendous effort continuously improving the quality of their food, but that is merely one-fifth of the equation. A great restaurant has an ambience that not only appeals to the patron’s sense of taste, but also to their senses of smell, touch, sight and sound. It’s well understood that the senses of smell and taste are intertwined, which is why you seldom if ever walk into a restaurant with an odor so foul that you walk right out again.

Marketing 116
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How Artists Can Help to Tell Brand Stories in Restaurants

Modern Restaurant Management

One of the most famous examples of an artist-restaurant collaboration is Damien Hirst’s Pharmacy in London. It was an art world phenomenon in the 1990s, with visitors including global superstars David Bowie and Madonna, who came to experience interiors designed by Hirst which even included a number of his major works. The restaurant was opened in collaboration with Matthew Freud, Liam Carson of the Groucho Club and Momo’s, and Jonathan Kennedy, one of the founders of Quo Vadis.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Managing Risks for Acts of Violence on Restaurant Property

Modern Restaurant Management

With more than 300 active shooter events in the U.S. since 2000 , property owners and operators everywhere are taking a hard look at security options. The focus is two-fold: minimizing the risk of such an event from happening, and also reducing liability post-event should a victim’s family or local authorities claim the property should have been more secure.

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How To Make Your Restaurant More Instagrammable

Modern Restaurant Management

When it comes to running a restaurant, great food, superb customer service, and an incredible location can only get you so far. The long-term relationships you build with your diners are what keep your business running for decades. Building this kind of long-term relationship starts before your customer walks in the door. It takes just seven seconds to make a first impression, and in the restaurant industry, it’s typically not the food or drinks that a customer sees first.

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From 2019 to 2020: Tech-xtualizing the Three Major Challenges Restaurants Face

Modern Restaurant Management

From infamous chicken sandwich wars to on-trend plant-based burgers and acai bowls, it’s safe to say that 2019 was a trademark year for restaurants. In fact, amidst all the hubbub, new projections are putting the industry at a whopping $1.2 trillion in sales by 2030. With all of 2019’s success, restaurant operators are also facing challenges that can be addressed with the help of technology in the New Year.

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Are You Marketing Your Coffee Shop the Right Way?

Modern Restaurant Management

Bright and lively. Crisp and sharp. These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. With more than 32,000 specialty coffee shops in America, marketing is no longer a plus but a must, especially since a lot of the fierce competition is coming from big-name chains such as Starbucks and Dunkin’ Donuts.

Marketing 149
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i