We are living in the digital age, the advertising techniques are now changed. Whether it’s the corporate industry or the Hotel industry, Creative ways for promotions are crucial such as Animation in advertising or influencer marketing.
The rise of social media and digital marketing created new trends to promote a brand. One such trend is Video Content. It has become a valuable tool for hotels to attract potential visitors and create brand awareness.
A hotel’s brand image can substantially improve by collaborating with the proper influencer for video content advertising. Research conducted by “Think With Google” found that out of 100 followers, 60-65 are likely to purchase something recommended by their favorite influencer.
However, when it comes to choosing the right influencer for collaboration, it often creates hurdles. Therefore, let’s dive deep and understand how hotels can join forces with the right individual.
How to Collaborate and use Influencer marketing in the Hotel Industry?
Influencer marketing can offer amazing results but it is critical to collaborate with an individual that possesses a strong internet presence in the same domain.
Finding an influencer who specializes in travel, or hospitality will ensure the development of top-notch content and open doors to connect with viewers who value the influencer’s perspective and recommendations.
Collaboration using social media
Hotels should focus on identifying people who share their brand values and target audience when looking for a video content relationship. This person should have a significant online presence, particularly on platforms where video content thrives, such as YouTube or Instagram.
Discovery tools such as FollowerBonk and Buzzsumo help in identifying influencers dealing in your domain.
Welcome Influencers to Hotel Events
Inviting influencers to events worked wonders for other hotel chains such as Oberoi and Marriott. Instead of connecting with micro-influencers, it is convenient as well as hassle-free to offer the same niche influencers exclusive passes to upcoming events.
This special invitation encourages them to interact with your hotel and create video content to publish on their social media accounts with branded hashtags.
Thus, Hotels can leverage the power of influencers and with people increasingly seeking authentic recommendations, influencers can provide genuine testimonials, attracting potential guests and boosting hotel bookings.
Involve influencers in your video shoots
In the world of social media, Video marketing has reached the level of the ultimate promotion tool. By utilizing video content, hotels can effectively engage with their target audience, showcasing their unique amenities.
Furthermore, partnering with popular influencers enables hotels to tap into their vast online following, generating brand awareness and credibility. For instance, Marriott often publishes video content on their official handles where influencers are the heroes, availing services of Mariott.
Hotels can leverage the power of video content by hiring a professional video editing company. They will help the hotel with various types of video content such as explainer videos, Social media vlogs, animated ads, etc.
Final Words
Engaging with the right influencer for video content advertising is now a mandatory promotional campaign. Hospitality businesses can use the reach of influencers to attract more customers and increase brand value.
Finally, Creating engaging content and compelling promotional videos with influential travel vloggers or influencers will enhance the online presence and drive revenue development in this manner.
Author Bio
Komal is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA. Her areas of expertise include business development and explainer video production. With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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