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How to market your online F&B platform for maximum success’ eBook

Top marketing tips on how to drive guest usage, boost guest spending, and supercharge order volumes with online F&Bmarketing tips ordering.

In a labour-constrained inflationary market, the pressure is on for hoteliers to maximise revenue from their digital platforms and meet guest expectations.

F&B online ordering platforms are a great way of doing this.

Just having a platform is not enough though.

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Although today’s guests are tech-savvy, hotels and restaurants still need to promote their platforms to ensure maximum success and ROI.

In IRIS’ latest eBook, we’ll demonstrate how hoteliers can drive awareness and uptake of their app, increase order volumes, boost guest spend, and meet today’s travellers’ self-service expectations.

“Ordering and paying for a meal online is now normalised. Mobile ordering, pay at table, QR codes, digital guest directories, and mobile concierge have become mainstream features of the hospitality industry and are proven to enhance the guest experience, drive revenue and reduce the pressure on staff.

But how can they work harder to deliver a richer, more personalised experience to guests and boost the profitability of a hotel’s F&B operations even further? This eBook showcases marketing methods that hoteliers are currently employing to much success which we hope will inspire other F&B leaders.”

Tags: F&B ordering, guest spending, guest usage

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IRIS is a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.

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