Tue.May 17, 2022

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How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

Modern Restaurant Management

One of the most impactful ways to target your audience is through location-based marketing. Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system.

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How to Build (and Maintain) Epic Restaurant Culture

7 Shifts

The restaurant industry has long been associated with long hours, hot-headed chefs, and an intense working environment that only the most passionate could handle. But that's been slowly changing over the past few years. Even before the pandemic hit, there's been a growing feeling that the restaurant industry has to do better when it comes to employee experience.

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We Feed People

Modern Restaurant Management

"We Feed People" is a Ron Howard-directed documentary that follows Chef José Andrés and World Central Kitchen in their journey to provide humanitarian aid around the world. The film will premiere May 27 on Disney+. To learn more, follow on social media and click here.

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Reinventing the Eel

EATER

Shutterstock. How one farm in Maine is looking to change the way Americans buy and eat eel Eels are delicious: Despite a slimy, snake-like appearance, their tender, rich meat is a favorite in everything from seaside fish fries to sushi to haute cuisine. But today’s eel lover faces a dilemma. The three major species of edible eels (American, European, and Japanese eels) are all endangered, some critically so.

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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Hybrid and Metaverse Events Are Coming to Vegas. Is Your Venue Ready?

NV Hotels

Highly regarded as the “Entertainment Capital of the World,” Las Vegas is famous for its exciting entertainment hosted at world-renown venues like Regal Red Rock Stadium, the Bellagio Hotel & Casino, and Caesars Palace. Recent reporting places Vegas in the top three growth markets in the U.S. for corporate events. While other major cities like New York City are still recovering from the effects of the pandemic, Las Vegas has made an incredible comeback in the last year.

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10 Pizza Marketing Ideas To Beat Your Competitors

Eagle Owl

People eat around 350 slices of pizza in the US every second. Millions of people admit they’d choose pizza to be their last meal ever. 98% of Americans eat pizza (Source). As pizza is such a popular food, we decided to dedicate a separate article to pizza marketing ideas instead of describing them in our […]. The post 10 Pizza Marketing Ideas To Beat Your Competitors appeared first on EagleOwl - Restaurant Management and Analytics Software.

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Grubhub’s ‘Free Lunch’ Promo Went Predictably Haywire

EATER

Shutterstock. The Grubhub app and website both began crashing and glitching minutes into a promotional campaign that promised New Yorkers a free lunch The delivery app Grubhub announced last week that it would be providing New Yorkers with “free lunch” between the hours of 11 a.m. and 2 p.m. today. Of course, that promotion came with some terms — like that lunch isn’t really “free” but discounted by $15 with the promo code “FREELUNCH,” or that “users will remain responsible for any applicable ta

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Amex GBT reports large client travel demand accelerating

PhocusWire

For Q1 2022, Amex GBT reported $350 million in revenue, up 179% compared with the first quarter of 2021 and half of pre-pandemic levels in 2019.

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Stephanie Wu Named Editor-in-Chief of Eater

EATER

From left: Jill Dehnert, Stephanie Wu, Britt Aboutaleb. Wu’s new role comes alongside two other expanded roles for Eater leadership Amanda Kludt, group publisher of Eater, Popsugar, Punch, and Thrillist and Eater’s founding editor-in-chief, today announced that Stephanie Wu will be Eater’s new editor-in-chief. Wu will oversee the editorial organization and be a key partner to Kludt on building upon the publication’s editorial excellence and supporting the business and growth of the Eater brand.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Miami airport enables largest use of biometric tech in U.S.

PhocusWire

Miami International Airport is rolling out SITA's biometric boarding system for international flights at all of its more than 130 gates.

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Hospitality Labor Shortage 2022

NCC USA

Understand Where We Stand in the Hospitality Labor Shortage of 2022. The hospitality industry was hit especially hard by the COVID-19 pandemic; with people leaving the workforce in droves both by force and voluntarily, there has been a record number of job vacancies impacting the industry. The shrinking workforce triggered a vicious cycle: fewer employees mean longer wait times, customers and managers get frustrated and take it out on the employee, and the worker quits.

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Mass transit software provider Optibus raises $100M at $1.3B valuation

PhocusWire

Tel Aviv-based Optibus claims it’s the first “unicorn” dedicated to the public transportation sector.

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HomeToGo updates 2022 outlook amid continued growth

PhocusWire

HomeToGo attributes continued growth to customer acquisition and retention as well as technology.

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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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Travel fintech momentum builds as industry looks to boost revenue

PhocusWire

Travel companies plan to equal or increase investment in fintech products and services this year.

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Marriott debuts media network in partnership with Yahoo

PhocusWire

Using Marriott guest data, advertisers on the network will be able to target travelers via the hotel chain’s website and app - and eventually in-room TVs.

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