Is Thursday the new Friday?
Hospitality Magazine
MARCH 27, 2025
Perhaps its due to the growing work from home culture, or perhaps its the result of early Friday knockoffs. But Esca Group Co-Founder Ibby Moubadder is noticing a shift in midweek consumer behaviour. Thursday nights are busier. Turnover and covers have steadily increased, and Wednesday nights are also showing potential, although theyre still a bit inconsistent, says Moubadder.
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