RevPAR up 14% over summer 2023, data shows
An average of £18 was added to each upgraded reservation, with breakfast being the leading upsell, followed by early check-in and late checkout
Travel continues to rebound, as RevPAR across the summer months increased by 14% on the year, with ancillary revenues further bolstering performance in the UK and Ireland, the latest data from Mews has shown.
This comes as average occupancy for the period was up 2% to just over 70% of rooms occupied, with ADR rising by 17% to £211. June was shown to be the strongest month, with RevPAR up 23% to £25, compared with the year before.
As well as occupancy, ADR and RevPAR, the report examined online check-in usage, upsell habits, and revenue generated from sources other than room bookings. The data revealed that 25% of guests checked in online over the summer, with the proportion of guests upgrading during online check-in more than doubled year-on-year.
An average of £18 was also added to each upgraded reservation, with breakfast being the leading upsell, followed by early check-in and late checkout.
The number of properties selling additional bookable spaces has also increased, as one in five hotels diversified their revenue in this way. This increased by 27% on summer 2022 levels.
The average revenue generated per space has also grown. According to Mews, hoteliers can expect to bring in an average of £167 extra per reservation – an increase of 30% – or £5,495 per month.
In addition, the most used additional bookable spaces were parking spots and meeting rooms. Parking was the more lucrative of the two, bringing hotels an average of £2,900 extra a month, up from £2,490 in 2022.
Matt Welle, CEO of Mews, said: “It’s easy to talk about hospitality trends based on what we feel is happening, but there’s no substitute for real data. Not only can we see that people continue to return to travel, but the data shows that hoteliers are embracing a more creative use of spaces and reaping the rewards.”
