How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers. People are eager to resume their travel journeys and fill up their social calendars, which has allowed QSRs to tap into the demand for quick and convenient food options by expanding their presence in these places.

Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint. Airports, for example, are often bustling with activity and distractions, so QSRs need to create a memorable and recognizable brand image that stands out from the competition…