Four Ways to Improve Your Gluten-Free Marketing Campaigns

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Heeding this demand, more than a quarter of US restaurants now offer gluten-free dishes, but many establishments aren’t promoting these offerings as effectively as they could. Lack of publicity doesn’t just hurt consumers, who must often rely on word of mouth or do their own personal research to find gluten-free restaurants, it also costs restaurants valuable opportunities to promote gluten-free menu items. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

In most cases, you don’t have to reinvent the wheel to effectively market your gluten-free menu. Simply mentioning that you offer a gluten-free menu in your marketing materials is one easy step you can take. However, if you really want to take your…