How Coherent Communication Can Help Revive the Hospitality Sector

In the wake of the pandemic-induced economic turbulence, hospitality is suffering from labor shortages, with the increased cost of living compounding the impact on businesses and individuals alike. Now more than ever, effective customer service is pivotal in retaining customer loyalty and regenerating pandemic-hit revenue.

The key to providing outstanding customer service is ultimately through coherent communication, as adequate English language competency is essential for ensuring a positive guest experience.  Language barriers can hinder the speedy delivery of customer needs, especially in a fast-paced hospitality sector. Therefore, businesses are beginning to prioritize English language training, as it results in better efficiency, productivity, and ultimately profitability of the industry. 

In the casual dining sector, 73 percent of workers do not have English as their first language, and in hotels, 50 percent of workers are non-native English speakers. Therefore, it is…