Important Tips For Restaurant Signage

Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. Restaurants and cafés are no exception, but there are some unique considerations when developing signs for an eatery. From the types of typography used to the current state of repair, your signage says a lot about the kinds of food and drink you offer, the atmosphere of your establishment and your standards of professionalism. 

We look at four great techniques for presenting your restaurant in the best possible light - and some mistakes to avoid along the way.

Effective Use of Images and TypographyMany restaurants have names that inherently suggest a particular style of cuisine. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food.

However, for every restaurant that…