To Cater or Not to Cater? That is the Holiday Question

Catering can be a great way to increase your sales during the holiday season. You already have the commercial kitchen, staff, customer base, and the economy of scale for bulk ordering so the cost of entry into catering should be relatively low. But before you dive in, understand that catering takes a great amount of planning and strategy. It’s vital that the challenges that come with feeding large numbers of people at ever-changing venues does not negatively impact your current business, customers, and employees. 

If you are considering expanding your business by dabbling in holiday catering, read on to learn the six most important tips for success in the catering business. 

Promote, Promote, Promote You can’t kick off a successful catering business if your customers aren’t aware of this new offering. Be sure that you post signs in your restaurant that you will be offering catering during the holiday season. Add it to your website and all of your social media channels. Have…