How Restaurants Can Build Loyalty with Mobile Messaging

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. This is no surprise given that mobile has now become the restaurant industry standard, especially as the pandemic accelerated the need for digital ordering technologies. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. were placed from a phone. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. 

Appeal to All Types of Users  Restaurants must make loyalty programs accessible and convenient. When focusing on a mobile-savvy audience, you must be careful not to isolate or intimidate more traditional customers. For those hesitant to download an app, restaurants can still appeal to users through lower friction channels like mobile wallet, SMS and MMS. What’s more, they can effectively reward a non-app-user audience through these channels. For…