Deals Over Disses: QSR Marketing Post-COVID

4 Min Read By Stacy DeBroff

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. It’s no longer about smack downs over who has the best coffee, the world class burger or the most delicious fried chicken sandwich. Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges.

Moving beyond one-upmanship competitive marketing for consumer traffic, QSR brands must figure out creative ways to up the frequency that consumers will choose them.  In a recent survey of nearly 700 consumers, 88 percent want deals, discounts, and freebies during this time.

Moving beyond one-upmanship competitive marketing for consumer traffic, QSR brands must figure out creative ways to up the frequency that consumers will choose them. 

With stay-at-home quarantines and new work from home protocols…