Slicing Up Social Media Tactics for Restaurants

Food porn. Chef mode. #Eeeeeats. These days, everyone is #eatingfortheinsta. No longer can we check, swipe, stalk or scroll without finding food in our social media feeds. Whether or not you’re personally active in social media, your restaurant cannot afford to avoid a social presence. Unfortunately, many struggle to find the time to gather the most effective and meaningful social content.

The good news is, social doesn’t require a lot of time once the strategy is developed. Sometimes the simplest strategies can yield effective engagement and increased interest in your restaurant. 

Build Appetite. Build Brand PresenceWhile restaurants should use social to increase awareness, it’s not as imperative to maintain a presence on every platform. For its strong visual focus, stick to Instagram as your main account. Yes, maintain a Facebook page, but don’t feel the need to update it every day or even every week. As organic reach continues to dwindle, Facebook is primarily where…