A Good PR Plan Should Be Top of Your Holiday Wish List

2 Min Read By Ioana Good, Bob Carilli

The holidays are here and if we could pick any year to relax and let go a little more, it’s this year, right? Not so fast. Before putting your feet up and roasting chestnuts on an open flame, remember this: November to January are the busiest and most profitable months in the year. According to Deloitte, holiday retail sales this year should rise between one and 1.5 percent, amounting to between $1.147 trillion and $1.152 trillion during the November to January time frame.

With the recent stay-at-home orders and kids out of school soon, more and more people will be home consuming content. This is a perfect time to get in front of your customers with meaningful content that reinforces your brand and positions you as a thought leader. If this is not part of your public relations strategy plan, here are some reasons to rethink your strategy:

Digital Remains StrongGlobally, consumers have moved much of their lives online. From May to August of this year, online shoppers spent 23…