Strategic Ways for Restaurateurs to Grow Their Brands

Independent restaurants with fewer than three locations make up more than half of the restaurants in the U.S. Many restaurateurs dream of growing into multiple locations, but it takes a lot of capital investment to get there. At my restaurant development and investment firm Full Course, we work with emerging brands to develop leadership, optimize business practices and ultimately provide financial investment for expansion. The following top 10 tips are just some of the ways we help restaurateurs start their fundraising journey. 

Define the purpose and mission and invite investors to join in support of the cause: If asking investors to put dollars behind a business, restaurateurs should be crystal clear on both the purpose and the mission. Investors can bring more than just capital to the table, they can show support for the mission in other ways including volunteering their time, leveraging their network for referrals and showing public support. Clearly state the problem to be…