How to Build Social Proof for Your Restaurant Business

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. Although this is a welcome development, it also means more competition. It means more restaurant businesses now have an online presence.

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof.

Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions.

How do you build social proof for your restaurant business? Here are four strategies:

1. Encourage Customer Feedback on Review SitesAround 94 percent of diners say they would choose a business based on online reviews, including those on review sites. Therefore, positive feedback on review websites builds a prospective customer’s trust. It can also…