Make Your Restaurant a Social Media Hotspot | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Love it or hate it, Instagram is affecting your business. With more than one billion accounts worldwide, it is time to accept that it is not going away soon; therefore it is time to embrace it. The best part is that, when used correctly, your customers will start to do the work for you by liking, tagging, and interacting with your account. In talking to restaurants who have a strong social media presence, we see how interacting with guests and prospects can really give restaurants a competitive edge. “Today’s market demands social engagement with the guest,” states Kendra Moreland, Public Relations Director for Stan Clark Companies (including Eskimo Joe’s in Stillwater). “Our goal is to create a conversation so that the guest feels recognized and valued. People want to go where they feel a connection.”

Here are a few basic tips to make your restaurant a social media hotspot:

Add Your Business GeotagPosts tagged with a location result in a 79 percent higher…

Kristi Turner

As CMO of Compeat, Kristi Turner oversees product marketing strategy, competitive positioning, brand awareness, digital presence, customer retention, lead generation, inside sales, and internal and external communications. With over 27 years of domestic and international strategic business and marketing experience, she has a successful track record for building scalable SaaS revenue growth, empowering employee cultures and customer centric marketing strategies.

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Kristi Turner