How Restaurants Can Take Advantage of the Voice Search Trend

5 Min Read By Georgina Rayner

The number of consumers that start their purchase journey using a search engine is growing. For example, a study by Power Reviews in 2018 found that over 70 percent of consumers start their purchase journey on Amazon or via search engines. Importantly, voice search is becoming an increasingly popular way for consumers to find the information they need, quickly and often when on the go via search engines. Something highlighted by Google CEO Sundar Pichai, who announced that 20 percent of mobile search queries are now from voice search during his Google I/O keynote in May 2018.

For restaurant owners this means that more of your potential customers are using voice search to find restaurants just like yours. However, if your website is not optimised for voice search, the restaurants they will find will be competitors and not your own.  With that in mind, the rise of voice search is something restaurant owners can ill afford to ignore. Your customers are already using voice search so…