Breakfast Up, Confidence Down, Vaccine Mandates Acceptable | Modern Restaurant Management | The Business of Eating & Restaurant Management News

While sales continue to climb for restaurants in nearly every category, the upward trend is hard-fought. Dining rooms are open, but staff isn’t available. Commodities are in demand, but supply is short. Customers are coming but in new and disparate channels. Workers are back in their offices, sort of. So how do operators plan for 2022?

To help guide its clients, who range from emerging full-service to large QSRs, Revenue Management Solutions took the temperature of more than 900 diners across the U.S. Its Q3 Quarterly Survey asked questions about vaccination mandates, changing work habits, current restaurant usage and future dining intentions.

The key takeaways:

Limited-service chains should keep their eye on drive-thru. Dine-out will continue to drive full-service traffic. Breakfast/lunch concepts can be optimistic. Vaccine mandates may or may not be a good idea, depending on where restaurants are located. Every segment should tighten its belt as consumers plan to…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang