Is Market Volatility Ending? Or Just Beginning? | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Less than 24 hours before Silicon Valley Bank failed, restaurant analysts at Revenue Management Solutions released our monthly impact report.

At the time, we lauded stability. Our graphs of early 2022 quick-service restaurant traffic trends looked like a mountain range — a significant dip in performance followed by a steep climb, thanks to the appearance and ultimate retreat of the omicron variant. But in 2023, month-over-month trend lines have evened out.

A week ago, we lauded a flat line (on a graph, that is). Now that Silicon Valley Bank has “flatlined,” will QSRs suffer?

According to our Senior Vice President of Consulting Services, Richard Delvallée, the short answer is no.

“Fallout from the Silicon Bank failure is unlikely to affect QSR performance trends,” he said in a conversation. “Consumers are reacting to a softening economy by buying fewer items per visit, but traffic has remained stable.”

Delvallée said that QSRs might even see moderate…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang