Blurring the Lines Between QSR and Retail

Go into the grocery store and you can find many QSRs’ signatures items on shelves and in freezers – everything from sauces to appetizers to make-it-yourself-at-home ingredients. You can also walk into a trendy clothing retailer and find t-shirts from QSRs with both vintage and current logos. In line at Dunkin’, you can pick up mugs, keychains and shirts along with a French cruller and coffee. 

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want.

Modernizing customer experiences and maintaining satisfaction are top priorities for retail and restaurant owners. While distinct differences exist, here are some key best practices both can leverage to address growing consumer demands. 

Where to Go for What?Retailers have always guided customers to products, and navigation is…