Three Fresh Tips for Leveraging PR to Grow

Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Yet, in a crisis like this, there’s one critical thing that should not be forgotten: public relations. 

Why public relations, you ask? Because public relations lets the public know that you are open for business and are active in your market sectors. Third party endorsements, like those from earned media, keep your name prominent during a recession or time of change. Additionally, contributing to your social media, blogs, and industry groups allows you to further build and develop relationships. 

As a PR agency founder, I help companies increase their exposure, find new offerings, and ultimately help companies win work. Here are three ways to make the most of your public relations efforts during the recession and pique people’s interest:

Know Your AudienceIdentifying your key audience is an important part of…