#OpenForDelivery: DoorDash Debuts Call-to-Action Campaign

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DoorDash launched #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19. The multi-platform campaign, which includes TV spots in the U.S. and Canada, paid and organic social, and the launch of a website, is an homage to the critical role restaurants play in our lives and communities, and a call to action to support them.

The 30-second spot at top titled “There For You”, began airing across major networks. It showcases the faces and storefronts of some of DoorDash’s partner restaurants while giving a glimpse into what local restaurants are facing during this unprecedented situation and how you can help them keep their doors open. 

"We’re in this together, and as the situation evolves, we’ll continue to do everything we can to serve our community," said Tony Xu, CEO/Co-founder, DoorDash. "The entire DoorDash team thanks you for your support…