Research Can Be Key for Restaurants Reeling from COVID-19

The restaurant industry is difficult in the best of times, let alone when a worldwide pandemic forces closures, customers are forced to stay in their homes, told to social distance for months, and state government regulation telling owners and managers when you reopen shops or when they can be at half capacity.

Sadly, many restaurant owners have no GPS to lead them out of the pandemic wilderness. Key decisions are too often made by past experience or worse, going with the gut. But the past is of little help when the industry has never experienced anything like COVID-19 and making gut decisions is haphazard at best.

To find clarity, restaurants should consider turning to data and research to answer big questions on when customers will return, how to customize menus to capture every sales opportunity, as well as minimize supply chain disruptions resulting from the pandemic.

Restaurants should consider turning to data and research to answer big questions on when customers will return…